Founded in 2011 by artist and fashion designer Manuel Albarran, Xtreme Future Couture is a production company that brings a fusion of fashion, high couture and art into the clubbing scene. They are characterised by a special aesthetics care, based on the vanguard and haute couture merged with art and cinema.
My duty was to make sure they had a strong online presence. To achieve this, I worked on a well knitted strategy that included social media actions and a responsive website that is simple enough for the user to grasp Xtreme Future Couture's essence at a glance. Search Engine Optimization was also a big priority, to ensure potential clients and partners can find them easily.